Sunday, November 07, 2004
Why not to predict the future even if you are an expert, Football Sunday edition.
New York Post, November 17, 1968:
"There was speculation that [NFL Commissioner] Rozelle might now stiffen his resolve to establish an independent TV network when the contract with NBC and CBS expires next year.The current NFL TV contracts pay more than $2 billion annually to the league.
"The question was whether the giant networks really care any more about pro football. Madison Avenue sources say the new national pastime is badly over-exposed and is no longer worth the millions being shelled out for it ... advertising agencies are beginning to talk about the law of diminishing returns..."
Update: November 9, 2004 -- The NFL picked up $11.5 billion yesterday in three separate TV contracts for pro football, about a 40 percent gain over the previous contracts... (NYP)
"Why make a prediction? Then they have something to judge you by."
-- Bill Parcells, pro football coach
