Wednesday, November 05, 2008

Why McCain lost.

Sen. McCain had been in a good place. He had won the Republican nomination early enough to be rested and ready after the bitterly fought Obama-Clinton contest.

But in a strategy session of five McCain advisers -- campaign manager Rick Davis, pollster Bill McInturff, strategist Steve Schmidt, ad-maker Fred Davis and strategist Greg Strimple -- the back and forth revealed a fundamental problem. Fred Davis posed a question designed to give the campaign a central focus: "Why should we elect John McCain?"

Tellingly, after several hours of debate, the five couldn't reach a consensus...