Thursday, August 21, 2008
Doritos makes history with world's first extraterrestrial advert
Today Doritos makes history, taking the UK's first step in communicating with aliens as they broadcast the first ever advert directed towards potential extra terrestrial life...
The transmission is being undertaken as part of the Doritos Broadcast Project, which invited the UK public to create a 30 second video clip that could be beamed out to the universe... The message is being pulsed out over a six-hour period from high-powered radars at the EISCAT European space station in the Arctic Circle ...
EISCAT Director, Professor Tony van Eyken who will oversee the transmission said: "The signal is directed at a solar system just 42 light years away from Earth, in the 'Ursa Major' or Great Bear Constellation. Its star is very similar to our Sun and hosts a habitable zone that could harbour small life supporting planets similar to ours."
Peter Charles, Head of the Doritos Broadcast Project said:
"We are constantly looking to push the boundaries of advertising and this will go further than any brand has gone before...."
Dr Darren Wright, a New Blood Lecturer of the University of Leicester Department of Physics and Astronomy said: "... An important part of this project is that it provides an additional component to the Physics and Astronomy Department's ever increasing outreach programme...." [U. of Leicester]
