Monday, November 21, 2005

How to breath new life into a staid old dead-tree publication.

Bruce Wasserstein's, CEO of Wall Street's prestigious Lazard investment bank, is drawing kudos for "getting ad pages up an impressive 11.6 percent at New York magazine this year".

What's the sophisticated technique he's used to breath new life into this aging, declining publication, after so many others have failed?

In this issue: "The new rules of cheating, what teens do in bed, the first lust drug, the porn hunter and more."

Who but a Wall Street wizard could have come up with such a strategy?

Well, it may not still be the same magazine as the one for which Tom Wolfe and Jimmy Breslin were the founding staff writers ... but heck, Tom's writing about sex these days too.