Tuesday, October 18, 2005
The Rolling Stones and Days of our Lives -- one of 'em ain't what they used to be. See which one today!
Rock 'n' roll is dead — the Rolling Stones have inked a deal to debut their latest video on the NBC soap opera "The Days of our Lives"...
The video of "Streets of Love" will make its world premiere on the show Tuesday [today!] and then serve as background music during key scenes for the next four weeks.
The marketing tie-in is meant to promote the Stones' latest album, "A Bigger Bang," and mark the 40th anniversary of "Days of Our Lives," which premiered on Nov. 8, 1965 — the same year Mick Jagger and Keith Richards wrote the seminal anti-commercial anthem, "Satisfaction." That irony was lost on NBC executives...
"The show was the perfect vehicle for promoting the Rolling Stones," [Virgin Records] executive, Randy Miller, told Variety... [NY Post]
